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How To Connect 100 Million Facebook Fans
Traditional marketing is still a powerful marketing medium and email is still one of the best ways to get someones attention. The challenge for email is that it is much harder for it to be shared...
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How Much is One Facebook Fan Worth?
The equation for on-line stores in essence is quite simple – “more traffic equals more sales“! The reality for other brands is that it is not so easy to measure that sales benefit so directly but more...
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The One Thing Most Social Media Marketers Forget [Plus Infographic]
Christmas only comes once a year and it is fun to see the children tear off the paper and unwrap their presents. It is more like a destruction derby than a party! Paper, string and wrapping fly in all...
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How to Make Money with Content Marketing
There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to generate revenue, it’s important to...
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Winning with the Fantastic Four of Digital Marketing
Winning in sport or business is imagined by almost everyone. What child hasn’t dreamed of being a star athlete or a millionaire. Imagination is a powerful force that can motivate us to succeed in life....
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3 Tips for Better Mobile Email Marketing
Once upon a time, you could launch mass email campaigns with the assumption that a significant portion of the emails would find their way to a desktop computer. But no longer. Smartphones have changed...
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How to Create, Market and Manage Your Digital Brand
Life has become complicated. In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. Its maintenance is constant and it is something we all...
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27 Must Attend Marketing Events for 2013
Social networking is the easiest way to connect without leaping onto a plane, train or automobile. On Facebook, LinkedIn or Twitter you can connect via the virtual world of social media that is time...
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How to Integrate Email and Social Media to Increase Engagement
Back in the day, social media meant dealing with Facebook only, or maybe MySpace. These days, there are so many different social media outlets – Facebook, Twitter, Instagram, Pinterest, Reddit – it’s...
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How to Integrate Social Media and Email Marketing
The problem with social media is that you don’t own it. The shareholders of Facebook, Twitter and Instagram do. Building a community of social media is tricky. You have to play to their tune. And if a...
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